A storybook that reads to them.
Pop in a Tale. It reads aloud while the pictures and words turn on a paper-like screen. No apps, no ads, no glowing tablet.
Locks in $199£179 early-bird (retail $249£219). Refundable anytime.
Locks in $199£179 early-bird (retail $249£219). Refundable anytime.
MagicBook by Tobo feels like an upgrade over the sound boxes. It’s visual, entertaining, yet safe for her.
Three steps, and your child does them all.
Pop in a Tale
Slot in a little book and the story starts. No menus.
It reads. They follow.
A warm narrator reads every page on a matte, paper-like screen.
Turn the page, or let it play
Big buttons for little hands. Or just sit back and listen.
Everything kids love about stories. Nothing you worry about.
Paper-like colorcolour screen
E-ink looks like print. No glow.
Reads every word aloud
Warm narration, page by page.
All by themselves
Nothing to scroll or log in to.
No apps, no ads, no browsing
It only plays Tales. Nowhere to wander off to.
Built for little hands
Rounded bumpers, big buttons, protected screen.
Grows with them
At 3 they listen. At 6 they read along.
Lights down, story on.
The page looks like paper, not a bright screen. They get a story. You get a few quiet minutes.
Move over, sound boxes. Stories now come with pages.
The independence of an audio player, plus a storybook they follow along with.
| Tablet | Sound boxes | MagicBook by Tobo | |
|---|---|---|---|
| Pictures and words to follow | ✓ | Audio only | ✓ |
| Builds a love of readingSees each word as it's read | Some apps | – | ✓ |
| Active, not passiveFollows along and turns the pages | Mostly watching | Listening only | ✓ |
| No bright tablet screen | – | ✓ | ✓ |
| No apps, ads or endless scrolling | – | ✓ | ✓ |
| Simple enough to start alone | – | ✓ | ✓ |
Ships with 4 free Tales. 100 more to choose from.
Each Tale is a little book with its own story, narration and pictures. New ones to pick from as they grow.
We're also working to bring more of their favoritefavourite characters to MagicBook. Tell us which ones after you reserve.
Reserve yours for $1.
Early-bird price. Plus tax and shipping where applicable.Early-bird price, includes VAT. Shipping shown at launch.
- Locks in the early-bird price when we launch
- First access when Kickstarter opens in December 2026
- Estimated delivery summer 2027
- Your $1 is refundable anytime before launch
Secure checkout with PayPal. Pay by card or PayPal account. Charged as $1 USD (under £1).
- TodayReserve for $1
Your early-bird price is locked in.
- December 2026Kickstarter opens
You get first access and a reminder email before anyone else.
- Summer 2027Estimated delivery
MagicBook and its first Tales arrive at your door. We'll share progress along the way.
A small team building calmer tech for kids.
We're building the first prototypes now and sharing the journey with everyone who reserves.
Questions? hello@tobobook.com
Good to know
What does the $1 do?
It reserves your spot and locks in the $199£179 early-bird price for when we launch on Kickstarter in December 2026. It isn't a pre-order. You decide whether to back us when the campaign opens.
Can I get my $1 back?
Yes, anytime before launch. Email hello@tobobook.com and we'll refund it.
When will it ship?
Kickstarter opens in December 2026 and we're aiming to deliver in summer 2027. We'll email reservers with real progress, including any changes to the date.
What ages is it for?
3 to 7. Younger children listen and look at the pictures. Older children follow the words and start reading along.
Does my child need an app or a phone?
No. Pop in a Tale and it plays. There's no app store, browser, video or ads on MagicBook.
What's in the box?
MagicBook and 4 Tales: The Brave Little Hedgehog, The Owl's Night Watch, The Sleepy Bear and The Curious Fox. Choose more from a library of 100+ Tales, sold separately.
Where do you ship?
We're launching in the US and the UK first.The UK and the US are our first markets. UK prices include VAT.
Are these photos of the real product?
They're concept renders. MagicBook is in development and the final design may change. We'll share photos of the working prototype with reservers first.
Give them a story they can start themselves.
Locks in $199£179 (retail $249£219) · Refundable anytime